Agriculture / Agrifood
6 sub-sectors
- Arable crops and cereals
- Livestock and animal protein
- Fresh fruit and vegetables
- Food processing
- Inputs and plant nutrition
- Contract and traceable supply chains
Scope of coverage
Sectors and markets covered
Coverage is not measured by the number of flags on a map. It is measured by what you can say about a market when an executive asks whether to go there.
13
sectors
Your business falls into one of them, with its own margin and cycle benchmarks. No sector is treated with another sector’s model.
75
sub-sectors
The level at which figures become usable. Luxury says nothing; watchmaking and leather goods do not compare.
78
markets
Each documented down to its effective customs regime and access conditions, not down to its growth rate.
Thirteen sectors, each with its own rules
Scroll through them, with the sub-sectors tracked in each.
Luxury / Premium
7 sub-sectors
- Leather goods and accessories
- Watchmaking and jewellery
- Fragrance and selective cosmetics
- Wines and spirits
- Fashion and designer ready-to-wear
- Hospitality and art de vivre
- High-end furniture and interiors
Tech / SaaS
7 sub-sectors
- Enterprise software
- Marketplaces and platforms
- Cybersecurity
- Data and artificial intelligence
- Financial technology
- Infrastructure and cloud
- Vertical industry software
Primary production
7 sub-sectors
- Mining and metals
- Fisheries and aquaculture
- Forestry and timber
- Water and hydric resources
- Aggregates and quarry materials
- Seeds and genetics
- Biomass and residue recovery
Industry / Manufacturing
6 sub-sectors
- Machinery and capital goods
- Automotive and mobility
- Aerospace and defence
- Chemicals and materials
- Electronics and components
- Packaging
Healthcare / Pharma
6 sub-sectors
- Specialty medicines
- Generics and biosimilars
- Medical devices
- Diagnostics and laboratories
- Animal health
- Clinical nutrition and supplements
Retail / Consumer
6 sub-sectors
- Food retail
- Online retail
- Home furnishings
- Hygiene and household care
- Food service and chains
- Sport and leisure
Construction / Real Estate
5 sub-sectors
- Residential building
- Office and retail property
- Civil engineering and infrastructure
- Construction materials
- Development and asset management
Finance / Banking
5 sub-sectors
- Retail banking
- Specialty finance and leasing
- Insurance and broking
- Asset management
- Payments and card services
Logistics / Transport
5 sub-sectors
- Shipping and sea freight
- Road haulage and parcel delivery
- Warehousing and contract logistics
- Air and express freight
- Freight forwarding and customs brokerage
Telecom / Media
5 sub-sectors
- Operators and networks
- Passive infrastructure and data centres
- Publishing and content
- Advertising and ad sales
- Entertainment and rights
Trading
5 sub-sectors
- Agricultural trading
- Metals trading
- Energy trading
- Broking and intermediation
- Trade finance
Energy / Commodities
5 sub-sectors
- Renewable generation
- Oil, gas and refining
- Grids and distribution
- Storage and flexibility
- Energy efficiency and services
A sector does not behave the same way from one market to the next.
The same business that earns fifteen points of margin in one country loses five in the country next door, for reasons of customs duty, regulatory access cost and local payment terms. It is the crossing of the two axes that produces an answer, not either one taken alone.
Where these markets are
The spread is not the accident of a collection. It follows the destinations that owners of small and mid-sized companies actually examine, not those that look best in a brochure.
- Europe 24
- Latin America 13
- Asia-Pacific 11
- Middle East and North Africa 11
- Sub-Saharan Africa 5
- Asia 5
- North America 2
- Oceania 2
Europe accounts for close to a third of the total, which reflects the starting point of most engagements, not a limit of the scope. A destination absent from this breakdown can still be examined: it simply requires extra time to gather the data.
What covering means
A covered market is not a listed market
Any database will give you the population, GDP and growth of 78 countries. It will not tell you whether you can sell there, at what landed cost once every tax is paid, or how many months separate you from the first invoice.
Every market in the scope therefore carries four layers of data that public databases do not assemble, because they sit with different authorities.
It is this assembly work that makes it possible to say no to a market in three days rather than three months.
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The effective customs regime
Not the headline duty, but what will actually be paid once origin, internal taxes and any trade defence measures are applied. In Brazil, internal taxes often weigh more than the customs duty itself.
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The applicable trade agreements
Which ones apply to your product, under which rules of origin, and which are signed without being in force. The distinction changes the calculation, and it is rarely made.
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The regulatory blockers
Non-automatic import licences, quotas, local content requirements, restrictions on holding capital. These are what turn a market that looks attractive on paper into an operational dead end.
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The access prerequisites
Health approvals, compulsory certifications, licences and customs authorisations, each with its lead time and its cost. This is the layer that pushes a timetable back six months when it is discovered too late.
Is your sector on this list?
Tell me which one and which markets you are looking at. I will tell you in return what the scope already holds on those destinations, and what would have to be gathered.